Build a Brand
Worth Remembering.

I didn't stumble into brand and business strategy. I grew up in it. As the daughter of a plumbing contractor on Colorado's Western Slope, I watched from an early age what it actually takes to build something — the grit, the relationships, the reputation you earn one job at a time. That foundation never left me. It just evolved.

Over the past 20+ years I've worked across an unusually wide landscape — journalism and public relations, interior design and construction sales, plan development for custom homes, marketing for a school district, and most recently as Head of Business Development for an award-winning design and build firm in Grand Junction. Every role taught me something different about how businesses grow, how brands are built, and how the right message at the right moment can change everything.

I hold double bachelor's degrees in Public Relations and Communications from the University of Northern Colorado, and I've spent my career putting both to work in ways a classroom never quite anticipates. I've sat on executive boards, chaired community committees, launched initiatives that put construction education back into high schools, and connected businesses across industries in ways that created real, lasting momentum for entire communities.

What I've learned through all of it is this: most businesses don't have a product problem or even a marketing problem. They have a clarity problem. They haven't fully defined who they are, who they serve, and why it matters — and until they do, everything else is just noise. That's the work I do. I help you get clear, get strategic, and get moving.